A Visionary Behind the Curtain

For over two decades, Mukhtar Ahmad has dedicated his career to celebrating and promoting Pakistani talent on the world stage. Also, the Ex-Media advisor, Ministry of National Harmony, government of Pakistan, Member Pakistan Film Producers association(PFPA), United producer association(UPA). As the founder of the International Pakistan Prestige Awards (IPPA Awards) and CEO of Lollywood Entertainment, he has built a legacy defined by storytelling, cultural diplomacy, and artistic excellence.

Mukhtar Ahmad’s journey began with a vision: to create platforms where Pakistani actors, directors, musicians, and creatives could be honored not just at home, but internationally By the Lord Qurban Hussain of British parliament for doing IPPA in Manchester . In 2002, he founded Lollywood Entertainment, producing drama serials that captured hearts with their depth and authenticity. These dramas — from Anokhey Rishtay to Saza-e-Ishq and many more — became reflections of real stories, told with cinematic craft and cultural pride.

Driven by a belief that art transcends borders, he later established the IPPA Awards — Pakistan’s first truly international award show. Hosted in iconic cities like London, Istanbul, Oslo, and Dubai, the IPPA Awards celebrate the finest in film, television, music, and fashion. Beyond the glamour, the awards have strengthened cultural connections, introduced global audiences to Pakistani talent, and uplifted creative communities.

Mukhtar Ahmad has also brought international cultural shows to life, giving audiences worldwide an authentic taste of Pakistani heritage and artistry. His events have welcomed celebrated actors, musicians, and dignitaries, each night turning into a tribute to creativity and cultural harmony.

Throughout his work, one value remains central: representing Pakistan’s creative spirit with integrity, elegance, and vision. Whether through a thought-provoking drama, a glittering award ceremony, or a cultural festival abroad, Mukhtar Ahmad’s mission is to ensure that Pakistan’s art and artists receive the global recognition they deserve.

As his journey continues, Mukhtar Ahmad remains committed to telling new stories, creating new platforms, and inspiring future generations of creative minds — bridging cultures, celebrating talent, and making magic, one project at a time.

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Trusted by many

Cultural pioneer

“Bridging cultures, celebrating talent, and telling stories that travel beyond borders.”